Branding
Copywriting
Interior Artwork
Menus
Signage system
Photography art direction
Chianina is an American steakhouse with a philosophy rooted in Italian tradition, drawing its inspiration from the eponymous breed of cattle. This ancient breed has been raised in Central Italy-for food and for work-dating back some 2,200 years.
The menu and the décor juxtapose the new with the old. The colors and hues are informed by the varying coloration of the Chianina breed (shades of grey and white) then refined with the warmth and richness of the traditional steakhouse.